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  • We show up to win!

  • We admire discipline.

  • We treat our customers and colleagues in the same way that we treat our friends and family.

  • We push the limits of innovation and design, and in doing so, we will never sell a product that is inferior.

  • We work to the highest standards in everything that we do.

  • We believe that things don't have to stay the way they are.

  • We understand that it's ok to say 'no' to many great ideas to focus on the idea in which we're already invested.

  • We know that we are more successful when we work as a team.

  • We are serious, invested and committed to our mission.

  • We demonstrate integrity and trust – always.





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